Richmond’s local business community
Building a local, independent business takes more than hard work.
InUnison is a community-based membership organization built exclusively for local, independent businesses that want to grow while staying independent.
Local Business Matters
Local, independent businesses shape the character of our region, create jobs, and reinvest in the community. Once, every business was local. We exist to keep them that way, and to give the people building them what they need to succeed.
Our Why →
Being an independent business can feel isolating.
It’s easier to grow when you’re not doing it alone. InUnison brings together local independent businesses and their teams: owners, operators, and employees who are committed to growing on their own terms and helping each other do the same.
See How We Help →
“InUnison is managed and operated by some of the most caring and thoughtful humans you’ll ever meet, which naturally lends itself to their highly active member network. They value and support small businesses of all types and I’m confident Richmond is a better place because they’re here.”
Jason St. Peter Think
How InUnison helps
Three outcomes, always working together: the people in your corner, the clarity to move forward, and a voice looking out for your interests.
01 — Your People
A network that gets it
A network of local business owners and their teams who understand exactly what you’re facing, because they’re facing it too. Confidential roundtables, one-on-one mentorship, and a community that shows up for each other.
02 — Your Intel
Clarity, not guesswork
Original research, benchmarking, and practical education that turn a confusing market into a clear next step, so decisions get easier, not harder.
03 — Your Advocate
A voice at the table
Someone representing your business interests when local and state policy are being decided, so the businesses most affected have a say.
Find Local RVA
Connecting shoppers with local businesses.
Plenty of people in the Richmond region want to spend their money local. The hard part is knowing which businesses are actually independent, and finding them. Find Local is InUnison’s consumer-facing directory: it verifies locally owned businesses, lists them where shoppers look, and champions the case for choosing local.
